SMEs: Going digital, online is advantageous

Recently, Sesotunawa co-founder Karl Lozano was interviewed by Roberto Gumba Jr. for SunStar Davao about the importance and advantages of businesses going online in the middle of the pandemic.

In his interview, Karl stated, “I think enterprises must really invest in their branding. While setting up an online shop in social media is fast and relatively easy, you also find yourself in space where there are other competitive brands. It is ideal to find that “industry void”. Understand what is lacking and shape your branding and marketing strategy towards it.”

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